Behavioral science audit

Your site looks great. So why aren't people buying?

Not a design opinion. I find the exact decision psychology reasons your visitors leave. You get a prioritized list of what to change so more of them say yes.

Send your URL. I'll send back one specific, free observation. No commitment.

Only 3 audit slots per month. Book before they fill.

Continue →
The headline is about you, not the visitor's problem.
The CTA doesn't say what happens next → uncertainty.
96%
don't come backVisitors who leave without buying almost never return. Every lost visitor is a permanent loss.
Nielsen Norman Group
2.3%
industry averageThe average site converts 2 in every 100 visitors. 98 leave. Most of that is fixable — not a traffic problem.
WordStream benchmark
more clients, same trafficTop-performing sites convert 11%+. The gap isn't budget. It's decision psychology.
CXL Institute
70+
cognitive modelsEvery finding in the audit maps to a proven behavioral principle — not a personal opinion.
Audit methodology
The real reason

The problem is rarely design.
It's almost always decision-making.

Your visitor makes an emotional decision in 5 seconds. Then rationalizes it. If your site doesn't speak to that brain, you lose them before they even read your offer.

?

"Lots of traffic, almost no inquiries."

Traffic isn't the problem. Persuasion is breaking down. Every visitor who leaves without contacting you is revenue your competitor received instead.

?

"They think I'm cheaper than I am."

Broken anchoring. Without a reference point, visitors compare you to the cheapest alternative. You lose the sale before the conversation even starts.

?

"They browse but never reach out."

Missing trust signals and a high friction threshold. The brain seeks safety before it acts. Your site needs to provide that safety first.

The audit lens

8 behavioral dimensions across your entire site.

Not a matter of taste. I audit through 70+ proven cognitive science models. This identifies exactly where you're losing visitors right now, and what will bring them back.

01

Message clarity Curse of knowledge

The first 5 seconds. Does the visitor immediately understand what you offer and for whom? Or does your jargon make them leave before they see your offer?

02

Trust & authority Authority · Social proof

What makes it safe to say yes to you? References, guarantees, credibility signals. All placed where they'll actually be seen.

03

Friction & threshold Activation energy

Every extra field, click, and decision is a leak. Where are you unnecessarily raising the bar for the first step?

04

Price anchoring Anchoring · Decoy

How do you frame your price? Order and reference points decide whether visitors see you as expensive or as a bargain.

05

Risk & loss aversion Loss aversion

Loss hurts twice as much as gain feels good. Are you reducing the buyer's perceived risk? Or amplifying it without realizing it?

06

Choice overload Hick's law · Paradox of choice

Too many options = no decision. How many paths can visitors take, and is there one clear next step?

07

Urgency & momentum Goal-gradient · Zeigarnik

Is there a genuine reason to act now? Procrastination is the most expensive "no." Honest urgency is the antidote.

08

Brand coherence Mere exposure · Liking

Do your logo, tone, colors, and message pull in the same direction? Inconsistency silently undermines trust.

How it works

Three steps. 24–48 hours.
A concrete, prioritized action list.

You don't get a 40-page report no one reads. You get what to change, why, and in what order.

1

Book

Send your URL and a sentence about your goal. Book a slot. Or just send an email.

2

Deep audit

I run your site through all 8 behavioral dimensions. Every finding comes with a "why": the cognitive principle behind it.

3

Roadmap

You receive a prioritized action package: quick wins first, ranked by impact vs. effort.

Packages

Choose your depth.
Every package includes a prioritized roadmap.

Three depth levels. No vague observations — only concrete, evidence-backed recommendations.

Quick Diagnosis
One landing page or key page. Focused conversion audit.
€500
  • 1 key page (homepage / landing)
  • 5–7 prioritized, specific recommendations
  • 20–30 min recorded video walkthrough
  • Delivered within 24 hours
Get my quick diagnosis
Most popular
Deep Website Audit
Full site across all 8 behavioral dimensions, with roadmap.
€1,500
  • Full site through 8 behavioral dimensions
  • Impact/effort prioritized roadmap
  • Specific copy & layout suggestions
  • Written report with annotated screenshots + 7-day email Q&A
  • Delivered within 48 hours
Start the full audit
Brand + Website Audit
Full picture: identity, messaging, positioning + complete website.
€3,000
  • Everything in Deep Website Audit
  • Brand identity: logo, color, tone, typography
  • Positioning & message architecture
  • Competitor benchmarking + 1 follow-up call
  • Delivered in 2–3 days
Book the full picture

Only 3 audit slots per month. All prices exclude VAT. Each engagement gets full depth, no rushed work. Reach out early to secure yours.

Full-refund guarantee

If after the audit you haven't received at least 3 specific, actionable recommendations you can actually implement, you get a full refund. The risk is mine, not yours.

The methodology

Why does
this method work?

Not intuition, not taste. Every recommendation is grounded in decision psychology. You know exactly why each change will work before you implement it.

  • 70+ cognitive models. Each finding maps to a proven behavioral principle — not a hunch or aesthetic preference.
  • Impact-ranked output. Recommendations are sorted by expected conversion lift vs. implementation effort. You know what to tackle first.
  • Money-back guarantee. If there's no tangible value in the audit, you don't pay. Simple.
  • Free first insight. Before committing to anything, I'll send you one concrete observation about your site.
BP
Bálint Pató
Behavioral Audit · Pató Studio

I'm 24. I study business management in Budapest and build websites on the side.

I'm not a traditional behavioral consultant. I'm a builder who got obsessed with a simple question: why do some sites convert while others, with the same traffic, don't? I spent two years studying 70+ cognitive models to find out. Then I applied them to real sites.

That combination is exactly what this audit needs. Business school means I think in revenue, not aesthetics. Hands-on development means every recommendation I give is something you can actually ship. No theory for theory's sake.

Business management Decision psychology Web development Budapest · Szeged
Before you ask

Frequently asked questions

A UX reviewer checks usability. I check whether your site makes visitors decide to buy. Every finding maps to a specific cognitive bias or decision model. The result isn't an aesthetic opinion. It's a behavioral prediction backed by science.

Yes. Corrections are cheapest before launch. With the Brand + Website Audit, the persuasion logic is baked in from the start, not retrofitted. Send a message and we'll figure out which package fits your stage.

Promising a specific number would be dishonest. Too much depends on implementation and traffic. What I do guarantee: concrete, prioritized, evidence-based recommendations, or a full refund. The findings are grounded in proven principles.

Yes. Pató Studio can execute the roadmap as a web development project. But nothing requires you to — the audit stands alone and can be handed to your own developer.

Quick Diagnosis: within 24 hours. Deep Website Audit: within 48 hours. Brand + Website Audit: 2–3 days. Since only 3 slots are available per month, it's worth booking in advance.

Yes. All audits are delivered in English and work is done remotely. I work with SaaS companies, e-commerce brands, and service businesses across Europe and beyond.

Send the link. I'll show you where visitors get stuck.

One specific, free observation. No strings attached. If we work together after that, great. If not, you still walk away with a real insight.

Get in touch

Drop a few lines.
I respond within 24 hours.

Just your URL and one sentence about what you're trying to achieve. I'll take it from there.

patobalint2002@gmail.com pato-studio.hu